In what is seen as a major coup of South Africa’s Multichoice/DStv pay-TV operator, it has agreed to launch Discovery’s TLC Entertainment’ channel which will contain blocks of programming featuring material from the Oprah Winfrey Network (OWN).
The channel launches on October 17th to subscribers to DStv’s Compact, Compact+ and Premium bouquets. “The launch of TLC Entertainment is hugely exciting for us and marks a key moment in our continuing investment in Africa,” said James Gibbons, SVP & Country Manager, Discovery Networks CEEMEA. “The new-look channel will feature content tailored to suit our loyal viewers, making it even more enjoyable and appointment-to-view. Securing the OWN programming block is crucial to this, and we hope to build on the success of the Oprah’s Next Chapter specials with Justin Bieber and Lance Armstrong by showcasing even more of the diverse, entertaining and inspirational content that only Oprah and her OWN team can deliver.”
TLC Entertainment says the channel will feature fan favourites from the network’s current line-up—including Cake Boss, Long Island Medium, and Say Yes to the Dress. Packaged in two branded OWN weekly blocks—My OWN Thursday and Super Soul Sunday—viewers will have two dedicated slots each week to enjoy OWN programming with the biggest hits from OWN, such as Oprah’s Next Chapter, Oprah’s Master Class, and more.