Rentrak. a specialist in measuring movies and TV everywhere, has been granted a patent by the US Patent and Trademark Office for a unique method that refines television viewing measurement data from set-top boxes.
US Patent Number 8,549,551 was awarded to Rentrak’s data scientists for creating a system that refines television viewing behavior data collected from millions of TV set-top boxes. The technology, for the first time, detects and corrects problems to ensure viewing is not biased by the inclusion of automatic or scheduled set-top box events, by tune-buffer overflows, or by clock drifts, to achieve a higher degree of accuracy in TV measurement.
“This patent is a major step forward in making Rentrak the new standard of television audience measurement,” said Rentrak’s CEO and Vice Chairman Bill Livek. “Raw set-top box data needs to be refined in order to be useful. Our technology does just that and we are proud to own it.”