Netflix seeks US cable partners

Netflix is said to be in talks with several US cable operators including Comcast and Suddenlink to make its online video service available as an app on their set-top boxes.

A deal would mark the online video service’s first such tie-up with a US cable provider and would come after a similar agreement it recently announced with UK cable operator Virgin Media.

At a recent investor conference, Netflix CFO David Wells said the company would “love to reduce the friction to the end consumer” by being available on cable set-top boxes. It is up to pay-TV operators, he said, “to decide how much of a competitor they view us as or a complement.”

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