Ooyala, a specialist in multi-screen video streaming and analytics, is powering the BFI (British Film Institute) online video player, enabling the British public to access hundreds of hours of film content and watch it on the BFI Player, its new VoD service. The BFI Player launched in conjunction with the opening of the 57th BFI London Film Festival this month, including behind the scenes and red carpet footage of the Festival alongside a whole range of contemporary and classic films.
The service extends the BFI’s reach across the UK. Using Ooyala’s video streaming, real-time content discovery and analytics platform, the BFI gains access to detailed audience data and deeper insight into how users are watching the content, whether it be on a desktop, mobile, tablet or connected TV, and provides targeted content recommendations based on the audience’s consumption of BFI content.
Neil Berry, Ooyala VP EMEA, commented: “Accessing premium content on demand on mobile devices and connected TVs is a fast-growing trend. Our latest Global Video Index found that the share of tablet and mobile video grew ten times in the past two years — and nearly a third of total tablet viewing time was spent with content running more than one hour long. Ooyala’s service for the BFI will ensure that audiences all over the UK can watch the BFI film content wherever and whenever they want.”