New research conducted by Populus for the Alliance for Intellectual Property and the Premier League suggests that that more needs to be done to help people feel confident on the web.

The research showed that:

• Barely half Internet users (54 per cent) feel safe/secure when downloading/streaming entertainment material
• Barely half (56 per cent) feel that it is easy to know whether a site’s offer of goods or services was legal
• The presence of authoritative banking/payment brands such as PayPal, Visa or MasterCard made nearly three-quarters (71 per cent) of people feel confident about the authenticity of a site’s offer
• 77 per cent of all users felt that infringement of IP was a major problem for one or more of the IP industries (film, TV, music, sport, publishing, computer games)
• Nearly three-quarters (71 per cent) of Internet users would like to see appropriate regulation of the internet to make illegal activity more difficult

Commenting on the research, Richard Mollet, Chair of the Alliance for Intellectual Property, said:

“People want to feel safe on the Internet but, despite thinking they can spot an illicit site, in reality people are being conned by these sites using payment brands, running advertising from reputable companies and having terms and conditions for access. Everyone involved in legitimate activity on the Internet, including those that create IP, need to do their bit to run these illicit sites out of town.”

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