NextGuide signs networks
Nextguide has announced partnerships with Fox, BBC America and truTV in the US, which will result in the TV networks adding a “remind me to watch” button to their show websites.
Consumers who click on the button can register for NextGuide and will then receive reminders via email or through the NextGuide iOS app, prompting them to tune in 30 minutes before a new episode airs on TV. The reminder buttons were already added to web pages about more than 80 shows, and are now also prominently featured on the Fox.com homepage. NextGuide said in a release that it will soon announce eight additional network partners.
The buttons could be a win-win for both NextGuide and its network partners: Presence on the networks’ websites will obviously help NextGuide to get in front of many more users, and the premise of a reminder service is simple yet useful enough for people to actually sign up. Networks on the other hand will have a simple tool to get people to tune in live, and are able to direct viewers that miss the initial showing to repeats, or catch-up versions on its own website or services like Hulu.com.
However, there’s another piece of the puzzle that’s just as interesting, which Dijit – owner of NextGuide – hinted at when it relaunched its corporate website. Users who sign up for a show reminder on a site like Fox.com are told that NextGuide reserves the right to share some data with Fox – certain data about usage will be shared in aggregate with network partners, meaning that networks won’t be able to tell which user watched which shows, but they will get a sense of where their shows are watched.