An increasing number of provincial and municipal level Chinese cable TV operators are transforming their service into a two-way network in order to compete with new IPTV, OTT, online video and other interactive video business models emerging on the Chinese market. To compete in this new TV market, Shandong Cable Network, a tier-one cable operator in Shandong Province, has deployed the latest generation of the Ericsson Multiscreen TV Solution. The deployment, which features Ericsson’s Multiscreen Management Platform and Content Management System, will elevate the viewing experience for Shandong Cable Network’s 21 million subscribers across 17 cities in Shandong province.

In collaboration with China-based Inspur Group, Shandong Cable Network’s prime system integrator, Ericsson’s technology delivers an open, scalable and flexible Multiscreen solution that lets Shandong Cable Network offer a variety of interactive TV experiences including time-shifted TV and compelling VoD services across a wide range of mobile and fixed devices. The new solution integrates with Inspur Group’s Portal Business and Operations Support system (BOSS) to enable Shandong Cable Network to be more competitive with new services and high quality user experiences.

“Our customers have an unprecedented amount of choice over their device and content sources and with demand for round-the-clock video at an all-time high, it’s crucial for us to have the most sophisticated solutions in place to deliver high quality, on-demand,” said Mr. Du Ji Pu, CTO of Shandong Cable Network. “We worked closely with Ericsson on our key requirements — the main one being a simplified and streamlined operation for improved service velocity, which will offer our subscribers a converged and unified service on their smart devices. The Ericsson Multiscreen TV solution provides a robust, flexible and adaptable architecture that will enable us to deliver market relevant services and applications to our ever growing subscriber base.”

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