iN Demand, Clearleap partner for workflow

Programme distributor iN Demand has concluded a deal with Clearleap, the leading provider of multiscreen video logistics for the television industry, to upgrade the company’s VoD cable distribution infrastructure and to help accelerate its cross-platform strategy.

The partnership was announced by John Vartanian, iN Demand Chief Technology Officer and Braxton Jarratt, CEO of Clearleap. Through their complete, all-IP VoD distribution network, Clearleap enables iN Demand to transition to a faster, more reliable IP solution. As on-demand consumption habits continue to rise, Clearleap’s technology allows iN Demand’s programmer partners to take advantage of efficient turnaround and rapid delivery of iN Demand’s transactional, subscription and Free On Demand (FOD) content to its major service provider partners.

Additionally, iN Demand is using Clearleap’s multiscreen video and digital asset management systems to help the company meet customer demand for swift delivery of programming through cable Video On Demand and other digital platforms. By utilising Clearleap’s advanced workflow toolset, iN Demand’s service management has been improved and simplified, while still allowing for quick growth of their extensive library of content.

“Clearleap has the solution we were looking for to provide us with the tools to handle our ever-increasing digital video distribution load, while integrating seamlessly with hardware and software solutions we already had in place,” said iN Demand’s Vartanian. “Their sophisticated IP technology allows us to be more nimble, flexible and future ready as our needs evolve.”

Clearleap’s innovative approach to video logistics management enables iN Demand to remain the leader in providing the most exciting transactional entertainment, with a growing portfolio of major studio and independent movies, Events On Demand, plus a robust VoD transport business. Clearleap’s flexible platform maximizes operational efficiencies and reduces costs by upgrading to a software solution that easily plugs into existing infrastructure.

“Consumer demand for more flexible viewing options has put pressure on content and service providers to make their content available on every screen. Our advanced platform and delivery options are the answer, taking the complexity out of multiscreen video for our partners,” said Jarratt of Clearleap. “iN Demand’s video output touches nearly every cable operator in the country. We are thrilled that our solutions are helping to provide an exceptional user experience.”

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