DISH, Southwest Air “Watch TV on the Fly” on iPad

DISH is teaming up with Southwest Airlines to provide travellers with the opportunity to borrow an iPad 2 from its “Watch TV on the Fly” libraries. Building upon the “TV Flies Free” offering, passengers travelling between select cities can now check out an iPad 2 at their departure airport and view live and on-demand TV programmes on Wi-Fi-enabled Southwest flights.

“With the holiday travel season fast approaching, we want to give travellers the chance to relax and enjoy their favourite programming, whether in the air on Southwest or on the ground through DISH Anywhereâ„¢,” said James Moorhead, Chief Marketing Officer at DISH. “We are excited to further our partnership with Southwest and provide a great entertainment experience through our iPad lending program.”

Travellers can check out an iPad for their flight, demo DISH’s Hopper Whole-Home HD DVR and sign up for DISH service. Guests who check out an iPad will be able to take advantage of Southwest’s free live-TV content on their flight and then return it at the arrival airport’s corresponding library.

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