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Elemental Technologies, a supplier of video solutions for multiscreen content delivery, has successfully supported what it claims is the world’s first real-time 4K Ultra HD high-efficiency video coding (H.265 / HEVC) transmission on October 20th when it streamed the Osaka Marathon. K-Opticom Corporation, a Japanese telco, pioneered the workflow for the event and used Elemental video processing to deliver live coverage of the eight-plus-hour race.
“4K and Ultra High Definition will be very important, especially for live sports in the coming years, and HEVC compression will be critical to making 4K cost effective, reach multiscreen devices and not use too much distribution bandwidth,” said Tom Morrod, research director for consumer electronics and video technology at IHS. “With the upcoming World Cup and Winter Olympics, the industry needs successful real-time demonstrations of 4K video delivery and HEVC.”