With access to OTT subscription based video on-demand (SVoD) services more easily and readily available due to the integration of smart TVs as the main TV in many consumers’ homes, OTT SVoD services are gaining in popularity. Offering a cheaper media source with a competitive breadth of video content, subscriptions are increasing as these services become a major threat to TV providers. A report from The Strategy Analytics’ Digital Home Observatory (DHO) has examined consumer behaviours and attitudes towards, and use, of on-demand TV, of early adopters of connected TV.
While OTT SVoD services provide exclusive content,
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