Endemol has confirmed a €30 million investment in local and international digital video channels on platforms including YouTube, Yahoo and AOL
The producer will look to bypass traditional TV channels with the venture, called Endemol Beyond, which will build on its existing digital operations in the UK, US and across Europe.
Endemol said the initial investment would create a network of “premium channels … investing in high-end original productions, engaging leading talent and partnering with international brands”. The group already has more than 100 YouTube channels worldwide.
Tim Hincks, Endemol president, said: “Endemol is more than just a great television company; we’re a global content creator across all platforms, and we want to further invest in our own creativity and IP to stay innovative.
Endemol Germany’s Georg Ramme becomes managing director, Endemol Beyond International, reporting to group commercial board chair, Lucas Church.
“Endemol Beyond will accelerate the growth of our digital video business around the world, building a global network of connected, genre focused, premium channels with significant scale across key platforms,” said Church.
Endemol works with about 400 broadcasters around the world, with 90 subsidiaries – including Endemol UK – in more than 30 countries. Along with Big Brother its stable of programmes includes Deal or No Deal, Total Wipeout, BBC dramas Ripper Street and Peaky Blinders, and Charlie Brooker’s Black Mirror, as well as AMC’s recent UK drama remake, Low Winter Sun.