Social TV market to reach $256bn 2017

According to a market research report by MarketsandMarkets, the total Social TV market is expected to reach $256.44 billion by 2017 with a CAGR of 11.2 per cent.

To make television a more active and interactive experience, Social Television came into existence. TV viewers are currently looking for something interesting to watch and get opinions from their friends and family. The social layer on television makes TV interactive. Internet and social networking acts as a medium for the convergence of the social layer with TV and to enable viewers to communicate electronically with their friends watching the same programme.

TV viewers are able to

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