Ratio, a multi-screen agency creating experiences across all digital screens, and Ooyala, a specialist in video streaming and analytics, have announced a partnership to collaborate on the development and deployment of interactive multi-screen video solutions designed to engage and monetise large viewing audiences across all devices.
The partnership brings together Ratio’s expertise in creating and integrating innovative digital video applications for a variety of publishing platforms such as mobile devices, gaming consoles connected TVs and the web, with Ooyala’s leadership in delivering end-to-end digital video distribution and monetisation solutions to broadcasters, media companies and brands.
To date, Ratio and Ooyala have already delivered joint multi-screen video experiences for several customers including MLS and BYUtv. With Ratio’s multi-screen application framework and Ooyala providing the video publishing, analytics and content discovery technology, customers will be able to manage, distribute, and optimise video monetisation strategies across all device platforms.
Chris Wong, senior VP of business development for Ooyala, said, “Working with Ratio we expect to stay at the forefront of the multi-screen movement and accelerate the adoption of next-generation TV experiences.”