The Seed Advantage SEIS Fund 1 has successfully funded Video Now (VN), a new TV and film publishing and distribution business. VN will use the funds to license entertainment rights on an exclusive basis from owners of film and television programmes, making them available through download and on DVD and Blu-ray disc. The company will especially target TV series for acquisition that can be packaged into popular box sets.
VN will also pursue opportunities to release specialist films in cinemas, including feature documentaries, re-releases and foreign language films. There is a steadily growing cinema audience for such films and the publicity that accrues to a theatrically released movie can hugely benefit its sales potential on video. The whole video entertainment market has been going through something of a commercial renaissance in the past year. The rescue of specialist retailers HMV and Blockbuster and in Ireland, XTRAVISION, means that the high street once again represents a sturdy retail base for video distribution.