Viaccess-Orca, a global player in the protection and enhancement of content services, has announced that Chem Assayag has joined the company as its new EVP, sales. Assayag takes up responsibility for global sales strategy and business development, driving business in new markets, managing the expansion of the sales force, and feeding into the product development process.

“With the introduction of our latest comprehensive range of products, the company is poised to rapidly expand its client base throughout the world,” said François Moreau de Saint Martin, CEO at Viaccess-Orca. “Chem’s combination of expertise and experience in helping companies grow in the digital space, especially with his knowledge of multiscreen and cross-platform content distribution, makes him the perfect person to help us achieve our goals.”

Assayag has strong experience in the world of digital television and content services. During his tenure at OpenTV, he managed operations in Europe and the Middle East. He also led the worldwide sales, marketing, and business development functions for the MediaHighway product line at NDS (now part of Cisco Systems).

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