at800 appoints Roome as CEO

at800at800 has confirmed the appointment of Ben Roome as chief executive officer, succeeding Simon Beresford-Wylie, with effect from November 30th.

Roome has been a member of at800’s management team since the company’s launch in March this year, and is being promoted from his current role of director of marketing and communications.  Prior to joining at800, he was global head of press relations at the Finnish–German joint venture Nokia Siemens Networks.

Beresford-Wylie has stepped down as CEO to join Samsung Electronics as global executive advisor to its Network business.

Roome will lead at800 as it continues with its objective to ensure UK viewers can still watch Freeview, or are offered a suitable alternative, as 4G at 800 MHz signals go live across the country.

Roome said, “I want to ensure we provide the best possible service to UK viewers so they can continue to watch Freeview TV with minimal disruption from 4G at 800 MHz. We’ve achieved a lot in a short space of time and will continue to evaluate the extent of the problem and refine our approach as networks offering 4G at 800 MHz expand across the country.”

Following pilots in Brighton, south east and west London and the West Midlands; and analysis of data gathered since the launch of 4G at 800 MHz that began in August, at800 is confident that disruption to Freeview will not be as widespread as initially predicted.

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