The BBC said that the revamped service was a “new approach to live event coverage” following coverage of the 2012 London Olympics and this year’s Wimbledon and Glastonbury.
“It’s our intention to raise the bar even higher for a wider range of Britain’s biggest social and cultural events,” said BBC executive product manager Neil Hall. “Starting with 2014’s major sports events – the Winter Olympics, World Cup, Wimbledon and Commonwealth Games – we have developed a new user experience that combines the best video, audio, text, social and stats, alongside the BBC’s world-class digital journalism across screens.”
The trial begins this week as part of the BBC Sports offering and will focus around live text commentary on Sportsday Live. The BBC said it will offer content that updates faster, has more consistency across devices and make it easier for users to find coverage that they are interested in.
“It will be gradually rolled out for a range of live sports events in the run up to Christmas, adding features like live and on demand media and statistics as we continue to test and iterate the product ahead of the Winter Olympics in February 2014,” said Hall.