DirecTV invests in LiveClips, i.TV

DirecTV has partnered with two digital technology companies, LiveClips and i.TV.

The LiveClips technology platform aggregates live, post-game or archived sports feeds to create, digitise and deliver discrete searchable video clips of every playfor delivery to linear broadcast and digital devices. LiveClips’ unique technology system delivers immediate personalised sports highlights for the DirecTV NFL Sunday Ticket App experience.

i.TV is a social TV and second screen platform that enables nearly 15 million people per month to discover, watch and engage with television. i.TV also powers experiences for brands like AOL, Huffington Post, Entertainment Weekly and Nintendo, and recently acquired popular second screen company, GetGlue. DirecTV will be integrating i.TV’s capabilities into its next-generation second screen app, which is scheduled to launch before the end of the year.

“We look forward to working closely with the management and Board members of these companies to bring new features and functionality that will wow our customers and define the next stage in the evolution of the television experience, especially in an evolving mobile world,” said Tony Conclaves, senior vice president, Digital Entertainment Products, DirecTV. “These, and other investments, are more than financial, they’re partnerships. We acquire unique capabilities to embed in our products and the ability to influence roadmaps. In turn, these companies gain access to a world-class technology team and the subscriber scale of DirecTV.”

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