133% surge in mobile and tablet video views
Ooyala has released its Q3 2013 Global Video Index, revealing distinct patterns in how viewers consume video across devices. While mobile viewing levels off in Q3 due to seasonal factors, the overall share of mobile and tablet video views increased by 74 per cent since January. Furthermore, mobile and tablet video plays have more than doubled year-over-year, increasing 133 per cent from September 2012 to September 2013.
Ooyala data shows that as more premium, long-form content becomes available online, consumers are increasingly turning to mobile phones and tablets as first screen devices. Mobile and tablet video viewers spent nearly 60 per cent of their total viewing time watching premium, long-form content running more than 10 minutes.
Additionally, live video continues to dominate VoD. PC viewers are drawn in by live linear streaming, breaking news, sports and special events, watching live video for 30 minutes on average, 11 times longer than VoD. Audiences on Smart TVs, gaming consoles and set-top-boxes watched live video nine times longer than VoD, for an average of 46 minutes per play.
More highlights from Q3 2013 Global Video Index:
- Tablet TV viewers spent 25 per cent of their viewing time watching videos more than 60 minutes long.
- Connected TV viewers spent nearly one third of their time watching videos longer than one hour.
- In Q3, both mobile and tablet viewing hit their peaks in September.
- Mobile accounted for 9.2 per cent of streaming video views and tablet accounted for 6.4 per cent of all online video plays.