DirecTV Chief Executive Officer Mike White has confirmed that the satellite TV operator is developing an Internet product that it plans to market separately from DTH programming service.

Speaking on the sidelines of the company’s investor day, he suggested that any such service would likely have fewer channels than customers are used to seeing in a large pay-TV package as he didn’t see it as 200 channels of broad-based content. “If you want to do something, you want to be differentiated and distinctive,” he said, adding that it could appeal to “millennial cord cutters”, younger people who prefer not to take a monthly cable or satellite subscription.

DirecTV was one of three final bidders for online TV service Hulu before its owners withdrew it from sale mid-July but now seems set on developing its own online service. “There’s not much out there to buy beyond Netflix and Hulu,” White suggested.

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