Arris has annouced that its Merchandiser content marketing solution is fully integrated with content recommendation platforms: ThinkAnalytics, Digitalsmiths, and other leading recommenders. These key integrations give service providers and content programmers a one-stop solution for marketing their entire catalogue of content while utilising their recommendation platform of choice.
According to the Fourth Annual Media Engagement Barometer by Arris, global consumers increasingly desire “their media, their way”: the average consumer using multiscreen services away from home four days a week, and more than a quarter downloading TV programs to their mobile devices every day. With those insights, Arris set out to integrate its Merchandiser solution—successfully launched in Europe, and slated for North America in 2014—with the top recommendation platforms employed by the world’s leading service providers.
The result is a leading merchandising solution that lets service providers enhance their On-Demand storefronts to offer personalized recommendations alongside targeted pricing, ads, upgrades and discounts, with support for multiple digital rights management (DRM) systems and multiple screens. In addition, Merchandiser drives impulse purchases and increases average revenue per user (ARPU) through targeted offer incentives on a per-subscriber basis.
“Consumers crave more content, but finding what you want, when you want among the sheer amount of available options can be an overwhelming,” said Neerav Shah, Vice President and General Manager, Multiscreen Infrastructure, ARRIS. “Our Merchandiser multiscreen solution streamlines user preferences, marketing and promotion processes, and aggregates all linear, video-on-demand (VOD), over-the-top (OTT) and non-video assets including game. Service providers benefit from a new way to monetise multiscreen.”