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After launching a successful video viewing app in June 2013, MTV now unveiled a fully optimised TV Everywhere/ authenticated viewing experience on mobile web. Available immediately fans can watch full episodes and seasons of hit MTV series such as Teen Wolf and Girl Code, from all iOS and most Android devices. In the coming months, similar experiences will be launched for MTV’s sister brands VH1, CMT and Logo TV.
“We’re actively listening to our audience and optimising our product and design approach to complement how they lead their lives,” said Kristin Frank, EVP of Connected Content for Viacom Music and Logo Group. “With today’s launch, we’re providing our fans with yet another entry point to enjoy their favourite MTV shows and characters.”
In addition to TV Everywhere viewing on mobile web, MTV’s re-launched show pages will feature increased interactivity to allow fans to interact with a show’s cast and characters. In the coming months, MTV will be rolling out additional features.