Following recent launches of TV Everywhere apps, global media content company A+E Networks is continuing its momentum with the addition of Roku devices to its watch apps offerings. A&E, HISTORY and Lifetime network apps are available on Roku players – including Roku 3, Roku 2, Roku LT, Roku HD and the Roku Streaming Stick.
The apps enable users to watch full episodes, full movies and exclusive clips of their favourite A+E Networks programming. Users who sign in via their TV or satellite provider will have access to even more content, including full previous seasons of some of their favourite series.
“We’re extremely pleased to partner with Roku to bring A+E Networks’ programming – including popular and compelling series from A&E, History and Lifetime – into the Roku fold,” said Dan Suratt, Executive Vice President, Digital Media and Business Development, A+E Networks. “The deal with Roku is another important step for us to ensure the continued expansion of our content across multiple platforms that our audiences want to see our content on.”
Recently A+E Networks launched TV Everywhere apps on the iOS, Android,Kindle Fire HD and Xbox 360 platforms, and boasts more than eight million downloads of the watch apps to date, with nearly 50 per cent of all broadband video viewing occurring on the apps. The apps have garnered more than double the visits per unique visitor compared to the companion online sites, with a 30 per cent higher video engagement rate – all which helped drive A+E Networks up almost 50 per cent in year-over-year growth.