GroupM has confirmed the launch of a new innovative TV business unit that will offer clients targeting and engagement capabilities in what has become a technology driven, data fused, addressable media environment.

GroupM North America CEO Kelly Clark announced that the unit will be called Modi Media and will be led by Michael Bologna, GroupM’s Director of Emerging Communications. Bologna’s appointment as President of Modi Media is effective immediately, and his previous role is being folded into his new position.

“We are preparing for a world of media consumption and advertising message delivery that is radically different from what we see today,” Clark said. “Data and technology are driving enormous change in the structure and the economics of the television business, and it’s critical that we are ready to help clients navigate the new landscape. Modi Media will develop powerful advanced TV solutions for advertisers.” Clark said Modi will offer solutions that provide advanced targeting, less waste, improved ROI, and deeper engagement.

Categories: Articles, Broadcast, Services