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The US will have over 103 million pay-TV households by the end of 2014, with two-thirds of pay-TV subscribers expressing interest in features they currently do not have, according to research from Parks Associates.
“Remote access to DVR content was the most popular among pay-TV households without that service. Our research shows 31 per cent of pay-TV subscribers want remote DVR access, while 27 per cent are interested in TV Everywhere and 26 per cent in personalised recommendations,” said John Barrett, director, Consumer Analytics, Parks Associates. “For these services to succeed, providers must increase awareness of their offerings while balancing cost concerns of their subscriber base.”
Parks Associates analysts report that currently, few US providers beyond DISH Network provide remote access to DVR content due to licensing restrictions and there are tremendous opportunities for companies with the right market strategies. Currently 47 per cent of video consumed on a TV set now comes from non-linear sources.