China SARFT media regulator last week penalised two TV channels (Sichuan Satellite Television Channel and Xinjiang TV) for exceeding permitted ad-breaks.
“Despite repeated criticism and orders to correct mistakes, the two satellite channels aired advertisements that each ran over 20 minutes, severely violating rules,” the SARFT statement said.
New rules came into force on January 1st stipulated that satellite TV channels are allowed to broadcast shopping infomercials only once per hour and no more than three minutes per screening. The same advert should be aired no more than three times per day.
The two channels cannot now carry ads for 7 and 15 days respectively, effective January 9th.