9 in 10 US net users are pay-TV subs
According to data released by research firm The Diffusion Group, nearly nine in ten adult broadband users in the US subscribe to an incumbent pay-TV service such as cable, satellite, or IPTV. The use of such services is greatest among adults 35 and older and less among younger adults.
“The notion that we’re on the edge of a ‘mass exodus’ from incumbent pay-TV services to online substitutes is not supported by the data,” notes
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