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With questions about the new viewer behaviour trend in premium TV: video ‘cord cutting’ and ‘cord shaving’ abounding, a new report from global information company The NPD Group reveals that subscriptions to HBO, Showtime, and other premium TV channels have declined over the past two years, as Netflix and other subscription video-on-demand (SVoD) services have gained in popularity. There was a 6 percentage point overall decline in US households subscribing to premium TV channels over the past two years, while households subscribing to SVOD grew 4 points.
According to NPD’s The State of SVoD report, 32 per cent
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