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Connected TV is gaining momentum in Spain and set to boom this year. ADETI, the Association of Interactive TV companies, reports that 2014 will be a year of “commercial consolidation” for connected TV with the HbbTV standard widely adopted.
ADETI research reveals that there are currently 2.7 million smart TVs in the country, of which 1.6 million are based on HbbTV standard. “We hope that the percentage will reach 100 per cent in 2014,” said Jose Luis Vazquez, president of ADETI.
Over the last year, connected TV has grown by 33 per cent, boosted mainly by OTT services such as Yomvi with 547,000 users, Wuaki, with 900,000 and the recently launched RTVE’s red button with 700,000 users, among other services.