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The Sun has signed a deal with mobile operator O2 to offer its 4G customers content including Premier League clips. As well as football video highlights, O2 subscribers will get access to thesun.co.uk and the Sun’s mobile and tablet apps.
Under the terms of the deal, O2 will offer new 4G customers, and existing customers who upgrade, a choice of two 4G packages that will include the Sun+ service.
A 4G plan with 5GB of data priced at £22 a month will come with six months’ free access to Sun+. With an 8Gb data package, priced at £27 a month, customers will get 12 months’ free Sun+ access.
“This is a natural fit for the Sun as we seek old friends and new audiences on a growing range of digital platforms,” said David Dinsmore, the editor of the Sun.
O2, the UK’s second largest mobile network with 23 million customers, could significantly boost subscriber take-up of the £2-a-week Sun+ digital service. The UK’s biggest-selling newspaper signed up 117,000 subscribers for Sun+ between launch on August 1st and December 6th, when parent company News UK revealed the first details of its progress.