S4C, the Welsh-language public-service television channel, is now available via YouView, allowing customers across the UK to watch S4C programmes on demand for up to 35 days following the original broadcast.
YouView customers in Wales can already watch S4C programmes through the live service, but from now customers all over the UK will have access to a variety of S4C programmes on demand.
S4C Chief Executive Ian Jones says: “Launching S4C on the YouView platform is a significant step which will place S4C shoulder to shoulder with the UK’s other main channels. Our aim is to expand the methods of watching S4C making it easier than ever for people to watch our excellent programming. We know that viewing habits have changed and are continuing to evolve, and the challenge for us is to respond and remain at the forefront of these changes, by listening to our viewers.”