comScore, Google audience metric for brands

Digital measurement and analytics specialist comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens. After a period of testing, comScore vCE will be available to DoubleClick marketer and publisher clients, built into the widely used ad management platform.

“We’re deeply committed to creating metrics that

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Posted by on Feb 11 2014. Filed under Advertising, Articles, Consumer Behaviour, Research, Targetted.

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