Belgian telco Belgacom has launched TV Replay, a new, exclusive service which allows Belgacom TV customers to watch programmes up to 36 hours after they’ve been broadcast, on their TV, computer, tablet or smartphone. In the first phase, TV Replay will offer six channels, and on 15 April, seven other channels will be added.
Following a successful four-month test period with 10,000 Dutch-speaking Belgacom TV customers, Belgacom launched the service in Flanders and Brussels on 17 February.
Belgacom is the first operator to launch such a product on the digital TV market in Belgium, in cooperation with the channels.
TV Replay is available in two versions:
Subscribers who opt for TV Replay/TV Replay+ from up until 15 April can enjoy this new service free of charge for two months.
In the first phase, the TV Replay offer will consist of six channels (één, één HD, Canvas, Canvas HD, Ketnet/OP12, VIER, VIER HD, Belgacom 11, Belgacom 11+, and Belgacom 5) and viewers will be able to watch the programs of these channels not only on their TV, but also on their computer, smartphone or tablet via TV Everywhere.
On 15 April, seven channels will be added to the TV Replay offer (Vijf, Vijf HD, VTM, VTMHD, 2BE, 2BE HD, Vitaya, JIM, anne and VtmKzoom), the MEDIALAAN-channels only on TV. Later on, more channels will complete the offer.
At launch, not all programmes across the channels will be available via TV Replay/TV Replay+, according to Belgacom, because the channels do not have the rights to broadcast all programmes time-shifted. Programmes of the channels that allow TV Replay/TV Replay+ are indicated in the TV Guide with the TV Replay logo.
According to Belgacom, 10,000 Dutch-speaking Belgacom TV customers tested the new service for free before the launch. More than 90 per cenr of test users were satisfied with the simplicity and user-friendliness of TV Replay+. The test period for French-speaking Belgacom TV customers began later and is still under way.