Ooyala, an expert in video streaming, analytics and monetization, is powering Hopster’s new TV and learning tablet app for children.
Hopster combines popular TV shows with an educational curriculum and gaming into a single ad-free destination personalised for each child. It provides a subscription service, free of in-app purchases and advertising.
Ooyala technology provides Hopster with a complete suite of technology and services for delivering a true TV-quality experience on tablet devices, including studio-required content protection, player analytics for viewer personalisation, and robust development tools to integrate seamlessly with application interface, payment and DRM systems. Ooyala analytics will also be able to provide real time usage data, enabling the Hopster team to optimise the app experience. And in a unique twist on viewer analytics, Hopster plans to use Ooyala technology to help parents better understand how their children have been viewing content, in order to help manage their screen time.
Neil Berry, vice president, EMEA for Ooyala, said, “The team at Hopster have achieved a great vision for how children’s programming can be conceptualised for the next generation of viewers. Ooyala loves working with partners like Hopster who share our vision of a more mobile, more personalised premium viewing experience, and have the know-how to help push television into the future. Hopster is a great example of how Ooyala streaming technology and analytics can underpin that vision.”