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Vodafone will rely on a low cost pay-TV service to break into the TV market, with a launch offer charging a monthly fee of a maximum €12.
Following its agreement with Canal Plus, Vodafone will be launching its pay-TV service in March – available in Full HD on customers’ TVs, smartphones and tablets through a new multimedia device dubbed Vodafone Box.
It will distribute two packages: a football package with all Canal+ Liga games, all Champions League games and two free premium games for €12 per month, and a cinema package, which includes access to Canal+ cinema and series premieres, 1,300 on-demand titles as well as various TV channels including Canal + 2, Fox, Calle 13, AXN, TNT, Fox Crime, National Geographic and Disney Junior, for €10 per month.
Vodafone will be also launching a TV offer for fibre broadband subscribers through its 100 Mbps FTTH network, already available in 100,000 households.
The company had dropped its TV offer at the end of 2012 to avoid having to pay some €40 million per year in the so-called RTVE tax. Now the company will be acting as a “reseller” of TV services to avoid having to pay the tax.