Devices such as smartphones, tablets, laptops, desktops and portable gaming systems have made it easy for consumers to multitask while watching TV. However, a November 2013 study by TiVo found that three-quarters of US TV viewers were more focused on what was on the tube, even when using a second screen.
Smartphones were the No. 1 device respondents used while watching TV, with more than six in 10 saying they had “ever” used a smartphone while watching television and around one-quarter who
This content is restricted to site members. If you are an existing user, please login. New users may register below.
Copyright Advanced Television Ltd © 2001–2015
Maintained by Elrond Limited