Advanced Television

Massive Interactive Videoload for LG Smart TVs

March 6, 2014

Massive Interactive has been working with Deutsche Telekom to expand its Videoload service in Germany. Using the Massivision Multi-screen Development Kit (MDK), Massive has integrated its unique multi-device core application to the Deutsche Telekom environment, enabling the delivery of a fully native LG TV application.

Gert von Manteuffel, Vice President Product Management TV & Video Deutsche Telekom, said: “We’ve chosen to work with Massive for their proven expertise in this field and their ability to manage both the technical complexity of connected TV systems and seamless integration with our legacy systems. They have been able to deliver a high quality solution within a short timeframe which has been extremely valuable to us.”

Massivision MDK, is a flexible UI Toolkit, purpose built for the rapid development of multi-screen V0D, OTT and live TV applications for the large enterprise video service provider market. The MDK delivers native outputs for each device while benefiting from a ‘write once’ core application architecture that Massive has developed drawing on its years of experience and expertise. This brings advantages in enabling superior on-device performance, reducing ongoing operational expenditure, whilst scalable for emerging technologies and delivering against aggressive cross-platform roadmaps.

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