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Consumer research from Leichtman Research Group has revealed that 77 per cent of households in the US have at least one high definition television (HDTV) set, and about 46 per cent of all households have multiple HDTVs. Five years ago, 34 per cent of US households had at least one HDTV, and 11 per cent of households had more than one HDTV.
About 72 per cent of TV sets used in HD households are HDTVs. Including non-HDTV households, 59 per cent of all television sets used in US households are HDTVs – up from 34 per cent in 2010, 18 per cent in 2008, and 3 per cent in 2004.
These findings are based on a survey of 1,231 households throughout the US, and are part of a new LRG study, HDTV XI, LRG’s eleventh annual study related to HDTV.
Other related findings include:
“At the same time that consumers are acquiring an increasing number of devices that allow them to watch video anywhere and anytime, television sets in the home are getting bigger and better,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group. “Nearly 60 per cent of TV sets used in US households are now HD sets, up from less than 20 per cent just five years ago.”