Arabsat extends relationship with Globecast
March 11, 2014
Globecast, a global content management and distribution provider, and Arabsat have extended their relationship for the distribution of the Global Arabic Bouquet (GAB), a grouping of premium Arabic channels from the Arab States Broadcasting Union (ASBU) that has been made available across the world since the establishment of this relationship in 2004.
Since the launch of their partnership, Globecast, Arabsat and ASBU have expanded the Global Arabic Bouquet’s potential viewership and footprint, offering a single global coverage to ASBU members. Arabic language channels are now able to join the bouquet and reach viewers on all five continents free to air. Globecast – Arabsat and ASBU’s partner for the worldwide distribution of the GAB – is providing all the technical services required for end-to-end delivery.
Georges Baroud, CEO Globecast Middle East said, “It’s pleasing that this partnership is being extended for a further five years. This is a reflection of our continued technical leadership and also our customer service. We look forwards to another five years as we believe that in partnership with Arabsat and ASBU we have created a strong, global platform for expats and newcomers to the Arabic world alike.”