The amount of time UK adults spend accessing digital media is forecast to surpass hours spent watching for the first time this year. The average adult will spend 3 hours 41 minutes a day consuming digital media through computers, tablets and mobile phones in 2014, an increase of 34 minutes from the previous year, according to new estimates from eMarketer, a research group.
Meanwhile, the amount of time spent watching television will remain roughly the same at 3 hours 15 minutes.
The rapid increase in digital media consumption – which includes everything from playing games to checking emails – is largely driven by the rise of connected mobile devices, including smartphones, tablets and feature phones.
Ezra Palmer of eMarketer said “People will this year spend 1 hour 49 minutes a day on mobile devices, an increase of 30 minutes compared to last year.
While the use of mobile devices is climbing, use of desktop and laptops is levelling off. Time spent accessing digital media on laptops and desktops is forecast to reach 1 hour and 52 minutes this year, an increase of just four minutes from last year.”.
eMarketer compiled its forecasts using data from research companies, government agencies and company reports.