Late Millennials TV sourcing changing dramatically

According to data from The Diffusion Group (TDG), the balance of sources to which Late Millennials now turn for TV content is dramatically different from their older counterparts, especially when it comes to broadcast and cable versus online sources such as Netflix and Hulu Plus.

“It is hardly breaking news that older consumers watch more broadcast and cable programming than do younger consumers, or that younger consumers watch more OTT TV than do older consumers,” said Michael Greeson, co-founder of TDG. “That said, the strength of linearity between age and TV sourcing

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Posted by on Mar 21 2014. Filed under Articles, Broadcast, Consumer Behaviour, IPTV, OTT, Research.

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