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AOL UK has launched the AOL On Network, a premium video syndication platform that includes both curated and original content. The launch builds on AOL’s existing video offering through branded content distribution business, Be On and programmatic video trading platform Adap.tv.
The AOL On Network comprises over 750,000 pieces of premium video covering a wide range of topics including news, entertainment, style and tech, which is distributed through a network of publishers including Trinity Mirror, Telegraph Media Group, TalkTalk, Local World, Videojug and TVGuide.co.uk. AOL’s owned and operated destinations, The Huffington Post UK, AOL, Parentdish, MyDaily and TechCrunch also form part of the publishing network.
AOL On (on.aol.co.uk) will serve as the video hub for AOL’s video experiences. UK content providers at launch include Endemol beyond, Channel 4 News, ITN, Scripps Networks International, MyMovies, Zoom.In, Parentchannel.tv and Little Dot Studios, who will be providing clips from some of the UK’s biggest shows including Supernanny and Embarrassing Bodies.
Graham Moysey, Head of International, AOL said the service was coming to the market with a new offering at a time when there is an increasing appetite and demand for online video from advertisers and consumers. “AOL On is already the web’s largest premium curated video library and today we’re launching with some of the UK’s leading content producers and publishers and looking forward to getting many more on board in the coming months,” he added.
The AOL On Network has seen great success in North America, achieving the number one spot in comScore’s video category with four billion ad streams, and as the top premium digital video provider with one billion content streams. Part of this success is attributed to AOL’s venture into original content creation through the AOL Originals, a slate of high quality original programming with talent such as Gwyneth Paltrow, Sarah Jessica Parker and Nicole Richie.
In addition to the online video hub, the AOL On app will be available in the UK in the Apple App and Google Play stores in early April.