Atresmedia outfits new studio with Grass Valley

Atresmedia, a TV and media group in Spain, is outfitting its new HD studio with several live production solutions from Grass Valley including the Karrera Video Production Center switcher with K-Frame, as well as a K2 Dyno Replay System. Atresmedia operates eight on-air channels that deliver news, magazines, entertainment shows, top quality TV series and movies to millions of viewers across Spain. This new solution from Grass Valley will enable Atresmedia to double its on-air studio production capabilities and make its current workflow more consistent and smooth. The broadcaster expects its new TV studio to be fully operational by April 2014.

“The concept of our new studio design is based on an architecture of centralised production resources such as studio cameras, video servers, graphics, switchers and Digital Video Effects (DVE),” explained Raul Lorenzo, Head of Broadcast Engineering & Technical Support, Atresmedia. “We listed quality and dependability as our most important factors when selecting a solution. A few months ago, Grass Valley loaned us a Karrera switcher, and we were satisfied with its easy-to-use features—such as its intuitive control panel and touchscreen side panel. We were able to trial for ourselves that it really offers the high-end features we expect from Grass Valley, but at a mid-market switcher price.”

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