Advanced Television

Demand for iSTBs strong, especially among Millennials

March 26, 2014

According to research from The Diffusion Group, 14 per cent of broadband households currently use an Internet set-top box such as Roku or Apple TV to access OTT video content on their television. Internet set-top box use is especially prominent among Early Millennials (age 25-34) and Late Boomers (age 45-54).

As noted in TDG’s report,

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Categories: Articles, Consumer Behaviour, Equipment, In Home, OTT, Research, STB