Demand for iSTBs strong, especially among Millennials

According to research from The Diffusion Group, 14 per cent of broadband households currently use an Internet set-top box such as Roku or Apple TV to access OTT video content on their television. Internet set-top box use is especially prominent among Early Millennials (age 25-34) and Late Boomers (age 45-54).

As noted in TDG’s report,

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Posted by on Mar 26 2014. Filed under Articles, Consumer Behaviour, Equipment, In Home, IPTV, Research, STB.

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