#TVTwitter helps brands get closer to conversation

twitterResearch by Twitter and Thinkbox, the marketing body for commercial TV in the UK, has revealed how and why the UK is increasingly using Twitter while watching TV – and how advertisers can be a welcome part of their conversations.

The study – #TVTwitter: how advertisers get closer to conversation – launched at Advertising Week Europe, offers

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Posted by on Mar 31 2014. Filed under Ads, Advertising, Articles, Consumer Behaviour, Content, Markets, Research, Social Media.

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