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CBS Reality, part of the CBS Chello Zone UK Partnership Channels, announced is expanding its reach by launching on the UK’s biggest free-to-air digital television provider, Freeview. CBS Reality will become available to over 9.5 million Freeview households on channel 66 and will air 100 per cent reality programming.
Tanya Gugenheim, Chief of Business Development, Chello Zone said: “We are thrilled CBS Reality will be added to the DTT platform as the audiences for both are incredibly well matched. The channel is the ratings leader in our CBS Chello Zone Partnership portfolio and will no doubt be compelling viewing for Freeview customers.”