O2 takes Grabyo Stateside
April 3, 2014
O2 Media has formed a partnership with UK-based Grabyo to bring its real-time video platform to the US for the first time.
Broadcasters and Production companies can use Grabyo’s cloud-based studio to distribute live TV clips to millions of viewers in real time, through multiple social media platforms and as a seamless experience on any device. Thanks to its integration with Twitter, users can view TV clips as Twitter cards without leaving Twitter, as well as directly within Facebook’s newsfeed on web and mobile.
“Bringing Grabyo’s powerful TV clip-sharing technology to the United States for the first time is truly a landmark event. O2 Media is proud to introduce this ground-breaking social engagement technology to its many brand partners. And we are excited to bring our television viewers a new way to enjoy and share our video content across their social networks,” stated Josh Souza, VP Development & Distribution.
O2 will use Grabyo’s real-time video platform to drive social engagement as well as generate additional advertising and sponsorship opportunities by offering brands an integrated cross-platform tool to win the conversation on social media.