OTT potential for premium rights holders
A new report from research consultancy IDATE looking at OTT distribution strategies suggests that OTT-specific services present opportunities for premium content rights holders to add value to content that has little or no exposure on television, to generate additional revenue, and to put pressure on traditional distributors and thus ‘raise the stakes’.
In a blog post, Florence Le Borgne, Head of the TV and Digital content Practice, IDATE says
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