Live TV still trumps other modes
Findings from research led by Ipsos Open Thinking Exchange (Ipsos OTX) polling 15,551 adults in 20 countries suggests that most (86 per cent ) global respondents who watch TV indicate they usually watch TV programming ‘live, although other popular modes of watching are catching on such as
This content is restricted to site members. If you are an existing user, please login. New users may register below.