Advanced Television

Live TV still trumps other modes

April 17, 2014

Findings from research led by Ipsos Open Thinking Exchange (Ipsos OTX) polling 15,551 adults in 20 countries suggests that most (86 per cent ) global respondents who watch TV indicate they usually watch TV programming ‘live, although other popular modes of watching are catching on such as

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Categories: Articles, Broadcast, Connected TV, Consumer Behaviour, In Home, IPTV, Mobile, Mobile TV, OTT, OTT, PVR, Research